Stokke Tripp Trapp High Chair – 3D CGI & Amazon A+ Listing

1. The Idea (The Big Idea / Briefing)

• Starting Point:

  • On behalf of TBWA\ Worldwide Hamburg (heimattbwa.de) in the role of Art Director, 3D CGI assets and premium visual content were created for Stokke’s (stokke.com) iconic Tripp Trapp® high chair—an ergonomic Scandinavian design legend engineered for lifetime growth.

• Challenge:

  • Transforming complex ergonomic product geometry, multi-stage growth configurations (from newborn to adult), natural wood surface finishes, and child safety certifications into compelling e-commerce visual content—ranging from photorealistic 3D CGI renders, functional feature callouts, and lifestyle scene integrations to mobile-optimized Amazon A+ content modules.

• Overarching Goal:

  • Creation of a high-converting, premium visual ecosystem that highlights Norwegian design heritage, simplifies multi-age adjustability for parents, and maximizes conversion rates for Stokke across international digital storefronts and marketplace listings.

2. Concept & Design Phase

• Approach:

  • Focused on a warm, sleek Scandinavian marketplace presentation that bridges iconic ergonomic engineering with intuitive visual hierarchy, family-centric storytelling, and lifestyle aesthetics.

• Process & Wireframing:

  • Engineered structured Amazon image stack layouts and modular A+ banner sections to communicate adjustable seat/footplate depths, ergonomics for all ages, safety harness integration, and premium wood finish variants with absolute clarity and aesthetic precision.

• Design Language:

  • Developed a clean, high-end brand aesthetic featuring soft natural lighting, high-contrast typography, rich wood grain textures, and intuitive infographic callouts to reflect Stokke’s Scandinavian craftsmanship and ergonomic principles.

3. Workflow & Tech Stack

• Technical & Visual Realization:

  • Utilized an advanced multi-disciplinary production pipeline combining 3D CAD modeling and CGI rendering suites (Autodesk Maya, Blender, KeyShot, Cinema 4D) alongside Adobe Creative Cloud

• Asset & Image Sourcing:

  • Converted native Stokke CAD engineering models into photorealistic 3D renders, realistic Scandinavian dining and living room environments, and high-resolution product packshots to showcase wood quality, mechanical adjustability, and accessory compatibility across all touchpoints.

• Interaction:

  • Optimized main listing gallery images, growth-stage comparison graphics, and A+ Content modules for seamless mobile rendering, accelerating purchasing decisions for parents, families, and B2C retail shoppers.

4. Final Delivery & Impact

• The Result:

  • A high-converting, premium Amazon A+ Content listing and 3D CGI visual suite showcasing the Stokke Tripp Trapp high chair’s timeless design, ergonomic versatility, and family durability in an elite, market-leading presentation.

• Business Impact:

  • Enhancement of Brand Authority: Elevated Stokke’s premium marketplace presence on Amazon, reinforcing Norwegian design heritage, ergonomic leadership, and safety certifications.

  • Streamlined Client Engagement: Clear visual breakdowns of growth stages, harness installation, and accessory combinations accelerate buyer understanding and listing purchase conversion performance.

  • Strategic Agency Collaboration: Delivered agency-grade 3D CGI visuals within TBWA\ Worldwide Hamburg, demonstrating the power of specialized 3D CGI execution for world-class global consumer brands.

Disclaimer:

"The projects showcased here were completed during my work as a designer—whether as a freelancer or while employed at various agencies—for the respective clients. All depicted brands, logos, services, and websites are not my property; they belong to their respective copyright holders, who retain all rights. These works are published with the kind permission of the owners. The display of these materials serves exclusively for reference and presentation purposes within this portfolio."