PRIVACY POLICY / SOCIAL MEDIA
PRIVACY POLICY / SOCIAL MEDIA
This privacy policy applies to the following social media presences:
Data Processing by Social Networks
We maintain publicly accessible profiles on social networks. The social networks used by us in detail can be found below.
Social networks such as Facebook, X, etc., can generally comprehensively analyze your user behavior when you visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). Visiting our social media presences triggers numerous data protection-relevant processing operations. Specifically:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can associate this visit with your user account. However, your personal data may also be collected under certain circumstances if you are not logged into or do not have an account with the respective social media portal. In this case, data collection occurs, for example, via cookies stored on your end device or by recording your IP address.
Using the data collected in this way, the operators of the social media portals can create user profiles reflecting your preferences and interests. In this manner, interest-based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are or were logged in.
Please also note that we cannot track all processing operations on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and privacy policies of the respective social media portals.
Legal Basis
Our social media presences are intended to ensure the most comprehensive presence possible on the internet. This constitutes a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. The analysis processes initiated by the social networks may be based on differing legal bases that must be specified by the operators of the social networks (e.g., consent pursuant to Art. 6 para. 1 lit. a GDPR).
Controller and Assertion of Rights
When you visit one of our social media presences (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. You can basically assert your rights (information, rectification, erasure, restriction of processing, data portability, and complaint) against both us and the operator of the respective social media portal (e.g., Facebook).
Please note that, despite joint responsibility with the social media portal operators, we do not have full influence over the data processing operations of the social media portals. Our options largely depend on the corporate policy of the respective provider.
Storage Period
The data collected directly by us via the social media presence will be deleted from our systems as soon as you request us to delete it, revoke your consent for storage, or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory statutory provisions—in particular retention periods—remain unaffected.
We have no influence on the storage period of your data that is stored by the operators of the social networks for their own purposes. For details, please inquire directly with the operators of the social networks (e.g., in their privacy policy, see below).
Your Rights
You have the right at any time to obtain free information about the origin, recipient, and purpose of your stored personal data. You also have the right to object, to data portability, and to lodge a complaint with the competent supervisory authority. Furthermore, you can request the rectification, blocking, deletion, and, under certain circumstances, the restriction of the processing of your personal data.
Social Networks in Detail
Facebook
We maintain a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter Meta). According to Meta, the collected data is also transferred to the USA and other third countries.
We have entered into a joint processing agreement (Controller Addendum) with Meta. This agreement specifies which data processing operations we or Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.
You can independently adjust your ad settings in your user account. To do this, click on the following link and log in: https://www.facebook.com/settings?tab=ads.
The data transfer to the USA is based on the European Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
For details, please refer to Facebook's privacy policy: https://www.facebook.com/about/privacy/.
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to complying with these data protection standards. You can obtain further information from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452
Instagram
We maintain a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
The data transfer to the USA is based on the European Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
For details on how they handle your personal data, please refer to Instagram's privacy policy: https://privacycenter.instagram.com/policy/.
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to complying with these data protection standards. You can obtain further information from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452
LinkedIn
We maintain a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you wish to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
The data transfer to the USA is based on the European Commission's standard contractual clauses. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
For details on how they handle your personal data, please refer to LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to complying with these data protection standards. You can obtain further information from the provider at the following link: https://www.dataprivacyframework.gov/participant/5448